- What's up everybody?
Welcome to a quick announcement, about what's coming up in September.
So a lot of you guys have been hanging out with me for a while. You're starting to get the vibe, like you're starting to realize like, hey, there's something to the digital influence game. There's something to meeting the consumer where they're starting their digital journey to buy a house or to finance a house. There's a play here. And, we're going to get into it, like, tactically. I love sharing kind of the high level stuff of like, this is the area, this is the place to play in. But I also like getting really, really tactical on like, how do we do it? Like literally, like how? Okay, I got it, I got it, the customers are digital, they're on their phone. They're looking at this thing instead of calling you, or their realtor. So when they're here, how do I play and show up in that space? So, let's get really tactical. Here's the breakdown, September 1st, 9:30 AM every week, we're all on a different part of the series, four part series that literally I call it, Dig In, Right? Dig In, dig into digital influence. It's funny, it's funny. So September first, 9:30 AM, you can join me live and we have, and have Q and A, or you can just jump into the podcast the audio version of it later. This is what we're gonna talk about in part one. WHERE and WHO. WHERE meaning, what social platforms do I need to be building digital influence? Like tactically, Facebook, is it Instagram? Should I be on TikTok? Like, where should I be? And then who? Who should I be with in these digital communities? And what are my strategies once I'm there to build a big community? So this is part one, like very tactical friends. Like we're going to get right into like, the actual stuff you should be doing to build digital influence. Following up the next week, part two, same thing, Tuesdays 9:30, all the weeks of September, except for the last one I know, so there's five weeks. Just give me a break, all right? It's a four part series. I can't help it, September's got five weeks. That's on you, it's not my fault. But this is the second part. So, we established WHERE and WHO in part one in the first week of September. The next week, what do I post? And what do I say? Like, I hear this excuse a lot. So, we're going to be like, here's what you post and say. Like, we're going to create the plan together live, give you the playbook, go and do all that fun stuff. The following week, September Tuesday, 9:30 AM, week three, WHEN and HOW. So we got the what, we're gonna get the what, all dialed in, on the third week of September, we're gonna go into the WHEN and HOW. This is, if you think about like, I know what to say now I've got it all dialed, but like how often and what time? And how should I do it with video or text? Or should I do it with lives? We're gonna go right into that in part three, to build out your strategy, and then we're going to round out the month at the fourth week of September with WHY. Now some people ask why are you starting with WHY at the end? Like, why aren't you starting with WHY? You'll see. There's an actual process here that you're gonna go through. So we're gonna again, join me September. This is gonna be a blast, the first week, September 1st, 9:30 AM, Tuesday here. LinkedIn when I say here, LinkedIn, YouTube, Facebook, Twitter, pick a platform, come hang. And we're gonna dive into the literal conversation of where do you start? What platforms, and who do you start with? What's your audience? How do you do this? Like, give me the breakdown, Alex. We're going to give you the breakdown. Second week, we're wanna go into what y'all read? Yeah. we're gonna party, buddy. This is good. This is good. So second week of September 9:30 Tuesday, what do I post and say? I got the WHERE, and now I got the WHO, I want to say it to, but now what do I actually say? We'll build it. We're gonna build it live, baby. We'll do it live. The third week of September. When and how often should you post? And when I say how, not just how often, but like, pictures, videos, clips, prerecorded stuff. Should I hire social media studio to do it all for me? Like, should I go live? We are gonna get you the strategies and in the forth week of September, WHY we are gonna wrap this thing in a bowl, and you are gonna be so prepared to dominate this space. I mean I don't know why I'm having to convince you that the customers starting their search online, and that they become digital customers first, you should know this. Hello, like. So, it's gonna be an awesome September. This is the DIG IN series. The DIG IN series come in, DIG IN with me its gonna be rad I'm looking forward to you guys and if you can't show up live on Tuesday's at 9:30, I get it, you are busy, life's crazy. I'll send it out to you on YouTube join the text community, join my weekly download and I will make sure I get this content into your hands, so you can kick some serious serious butt. Yes, Colleen thank you 9:30am Pacific, I'm not a morning person. Okay? So that's bad I gotta like drink 17 red bulls to get like 9:30 and then am ready. But not earlier. So, 9:30, Tuesdays, the first four weeks of September, starting September 1st, we are going to crank through a four part series on building digital influence. My friends, my goal was always to make it super tactical. I want stuff that you can actually like go do. Okay? This will not be a motivational series on like, you know, why you need to be online. Like if you don't get that part, so don't attend. Felt like, trust me, we're gonna get real. We're gonna get tactical, and we're gonna rock and roll. If you want to be part of the weekly download, you will get this information sent to you in your email, every Monday at 6:00 AM so you don't have to wait around for the previous week stuff if you missed it, I'll get it to you. Join me hang out, this is gonna be a really rad series I'm excited to do it with you guys, it is time to DIG IN, you cannot wait and if you are sitting there as a movie professional right now and you're buried in refinances, and hopefully purchases, good for you, you should be. But if you don't work on the stuff that gives you success in the future, if you cannot hold two things in your hands at the same time, you are not gonna win. This ocean is going out. I know the waves are high and they are hitting hard and we are drowning. But the tide is gonna go out and you are gonna be standing there going, did I spend the time doing the things I needed to do, to set myself up for success in the future, Its gonna be a blast. I'll see you guys, four part series DIG IN with me on Digital Influence starting September first, 9:30AM Pacific. It gonna be wild and I will see you guys there. Thanks for joining me in this announcement I cannot wait to share with you. Lets Dig In, and lets create a radical future for ourselves, its time. Its time, I'll see you guys on the internet.
Part 1 | WHERE do I start and with WHO?
Part One of my September long, 4 part series called DIG IN! We will be going play by play through the strategies you need to be doing to build DIGital INfluence! Part 1 covers the WHERE and WHO.
- What's up everybody. Happy Tuesday!
Welcome to part one of the DIG IN September Digital Influence Series, man, I'm jammed jazz, all the J's excited to bring you guys this content for this month and it's a four part series, We're going to break down exactly what you need to do to get influenced digitally.
It's a game my friends, if there's a real, there's a map to it. There's actually a plan. There's something you could achieve. This is part one. So for those of you guys who have been paying attention and checking out social media, here's where we're going. Where do I start? Now If you're joining me in the future, I love that, hit me up with a #bypassed. If you're joining me live right now, hit me up with #digin because this is the month we're going to equip you to get out and start building digital influence like tactically. Right? I love the inspirational stuff. I love the motivational stuff, but I also love like the actual just tell me what to do. You ready? So let's dig in. All right, where do I start? This is the best part of it. This is the easiest best part of the information I can give you is part one, which is where do I start now? Jason, what's up my man. I'll tell you right now. You start where the people are. Look, when I started originating in the glory days, in the glory days, I was told to go out every single day and come back with eight business cards from Realtors because that's how you got business. What's up Milton? Kevin, good to have you guys joining me, I appreciate you guys, I actually, so I was, I was told to go get eight business cards from Realtors that's the game, that was the whole playbook because go to Broker Previews, go to open houses because that's where Realtors were and I used to get a lot. I used to make fun of people with time. They're like, Oh, you're always out of the office Where are you? I'm like, where are the business is? Where the business is because the Realtors were the business. Well, guess what my friends? Now, Hi Pam, What's up? Hi Che! yeah. Now, guess what the business is? like, this is... [Laughs] It's here. So, if you want to have a chance at it, you want to meet the customer where they're at. You got to play a big game digitally. What's up, Sam? Thanks for joining. So you're saying play the obvious part. Okay. We're shooting right into the tactics. The obvious part, where are the people? I'm going to give you the two big platforms for the people are Facebook and LinkedIn. There's where the people are. They're all there. Now we're going to talk about all the other areas in a little second. Like we're gonna talk about Twitter and Instagram and Tik Tok and all that stuff for sure. But where are the big people are? Daniel, What's up my man?, Dig In. where are people? they're on Facebook and they're on LinkedIn. Now, one of the things before you can start posting content, before you can start sharing your vision with the world, there has to be people there that can hear it. Does that make sense? So if a tree falls in the woods and nobody here, nobody's there, does it make a sound you with me? Like if you're just blown up videos and you have no digital community, you'll lose and notice I didn't say digital audience. I don't like that. They're not an audience. Okay? They're not sitting there like, Oh my God, they're a community of people and a community involves a two way street of communication. So, let's get really tactical. If you want digital influence here's how you get it. You go to Facebook, you create a business page and a personal page and you go to LinkedIn and you create a profile. There you go. There's your start. Now, if you already have that and you're creeping on those platforms, welcome to the party. It's time to get into the pool. Once you create those pages, your job is to start growing your digital community. Let me give you some tangible, actual ways to do it. Number one, if you work for a loanDepot, you can use Mello 360, but if you don't, you can use things like my MTA or even if you don't have access to data at all and you're like, what are those things that you're talking about? You can go to Zillow. I know we hate them, but you can go there. Find the Realtors in your community that are doing business. All right. So back in my glory days, I pulled the top 100 agents in Orange County through the, my MTA database. and they give you the top Real Estate Agents. I put them all in my act database by hand and I send them a monthly mailer, guess what you're going to do? You're going to find the top 100 to 200 agents. I don't care if they're top 1000 agents in your market. And every day you're going to make an objective of adding them to your digital community, every day. I usually kind of coach to five, just put five in a day, go out and friend request five of the Realtors a day on LinkedIn and Facebook, Next, If you're a retail mortgage pro and you're local in the community, guess what you probably have?. A database. How many of those people in their database are part of your digital community? Again, we'll start with a simple number, five go get five names from your database and instead of sending them a text or a check in, go to social media, find them and request a friend request with them. Now you could personalize it, right? Cause that's how you actually get results. As you become a human and you're like, Hey Milton, we did a loan together back in 2008, man It's great to see on social media. I would love to connect with you, both LinkedIn and Facebook, both, both, both, both five past customers and five Realtors a day that's 10 connections a day, 10 connections a day times X number of days is a digital community. Now, this has become of your best practice. I don't care if you do it on the toilet in the morning at eight, after your coffee, whatever you do add 10 people to your digital community every single day. Can you see the compound effect of this? This is very tactical. I'm sorry, It's not like sexy and crazy, this is like work. Yeah, I know. But if you do that, you're going to be shocked. All of a sudden you're gonna start growing a digital community. So you can't have digital influence without digital community. You feel me on that one? It's like, I know that's like a pretty obvious thing but it's the real, it's how it works friends. So once you're on that cadence, okay, by the way, this is, this is an actual strategy called the I.C.E strategy, which I've talked about in other videos and talked about for I.C.E, I stands for identify. So like your past customers and Realtors and then you go to business owners and you go to politicians and you go to influencers and your community and your pastor and your favorite bartender and your barista. Oh yeah, yeah. all of them please. All of them. But now you started to leverage the digital community. So I as identify right? C is connect, send them a personal note saying, Hey, I love the coffee you make me, let's hang out on social media. Hey, great message this weekend, pastor Joe, like let's hang out on social media. Hey, like we did a loan together. Hey, you're a Realtor. These things matter and they grow your digital community. After you get done with the identify and the connect you repeat that, you do 'IC' every single day, the last piece of I.C.E is E which is engage. Now you want people to resonate with your content, You want people to resonate and I hate that. I got to correct myself. I keep saying content like content creator like and I just feel like it's, it's missing the message, your message, your purpose, the reason you're showing up on these digital spaces, you want them to resonate with that?. You first resonate with them and this is the part E, this is engage. Okay? So this is part one, right? This is where this is where and who, where LinkedIn and Facebook. I'm going to talk with you this at the end as a kind of a thing. who Realtors, past clients, friends, and family, community, et cetera, all of the people, all the people. So once you do this on a regular basis like I.C.E every day, you realize that the E part, the engaged part is, I always like you to do this. Let's say you go to a networking event, you go to a mixer, you are a mixer, and you're hanging out. Would you ever at a mixer stand in the corner and be like, I have five star ratings on my review. I close loans on time. I do good. Hello. Deep debt to income ratio is important. Don't buy a car like what'd you do?. And yet on social media, how many times do you see people being like, doing that all day long? Like check out my latest survey. Like shut up, stop it. You're not cutting authentic community. You're just like humble, bragging. Like it's terrible. You're missing the point of digital influence. If you want digital influence, be interested in other people on social media. By the way, I haven't even taught you to make a video yet. We're in part one of the influence series. Part one, okay? Identify people you want to connect with past customers, Realtors. Connect every single day to five to 10 to 20. How many of you can stick with it on a consistent basis? And then the third part is engaged. Be part of the community. It's like, I want to look at my favorite book, how to win friends and influence people and start hitting the camera with it. Like, don't just sit there and start talking about your message. Engage with them, engage with your community. Talk to them, be in relationship with them. You want digital influence, you want influence with them, be interested in them. I mean, I don't know what else to say now. Like I have, okay I'll talk with you about the platforms in a second, but just, please hear me out on this. Like by the way, if you're, if this is resonating, drop me a comment. Let me know like, Oh, I get it. This is the hard work of digital influence. Making videos is not the hard work, that's actually the really fun part. And you'll find that out later, even though I know a lot of you are terrified of it , we're going to get into part two, which is how you start producing content. Content. What should your message be? But you've got to play the big game first and the big game is you got to build. So for example, Facebook, you know how many friends is the limited Facebook? How many friends, Facebook friends, you can have 5,000, 5,000 personal Facebook friends. How many people are in your database? Most mortgage professionals have a thousand to 2000 past customers in their database. Are they all connected to you digitally inside of Facebook or LinkedIn? So, and kick crap on LinkedIn. It's an incredible platform. We're live on it right now. It's amazing. The reason it's by the way, all your past customers, do you think they're on LinkedIn? Yeah. Are they professionals? Do they? Yeah. So yeah, like this is a great place. now by the way, think about it. I've heard someone say this before and I totally agree. Like social media is the new CRM. You think they want your drip campaigns? No, they don't. But if they show up on Facebook and LinkedIn and they see you on there, because you're consistent and you play a big game there, you're automatically building rapport and relationship over time. It's incredible. Yes. Yeah. This is this, This is so crucial. By the way, if you haven't started doing it, like just start now because you're in September, you're digging in with me, right? Like this is the time that you're going to do it. So let's see it's September 1st. How many people do Leslie, It is where it's at. I love this plot. I love LinkedIn. It's a great platform. There's tons of people on there. And guess what? If they're on LinkedIn, there are people searching for jobs for sure. But there's a lot of professionals on there. Guess what they have? Jobs. Which allow them to do what? Buy homes, just head by the microphone. Like why are you not playing big in that space? Where all the people are. So I'm gonna hit it again. And we will talking to other platforms. If in September, I want to see how many people you can add to your digital community, identify and connect, identify and connect, identify and connect. I'm still doing it. I'm still adding tens to 20's, to 30's of people a day to my social channels. And it gets easier because once you have more connections. Oh my gosh. Hey Leann, okay. Okay. Your nai.... You jumped ahead. Okay. You can't go into part four yet. All right. You can't we're in part one, you gotta stay with me in part one. First of all, I'm sorry your dog passed. I actually had my, my English bulldog Shira. She died a few months ago in COVID and now my Frenchie, He-Man is 13 and he's it's like the end. So I feel you, but this is what's amazing. So Leanne, you had a, a moment, an impactful moment in your life that occurred. And look, how many people reach back out to, to connect with you? Digital community is real. Those are real people and they want connection and you can provide it, by hanging out, identify, connect and three, engage, engage, ask how people are doing when they share something about their life, dive in with them. Be part of the digital community. Don't stand in the corner and be like, my Yelp review was amazing. Don't do that instead, Come into where they're at. Yeah, I know. Thanks Leanne. Sorry about your dog girl. This is the power of digital community. This is what happens when you identify, connect and engage. This is part one. You do this over and over again. This is pushups. This is best practices. This is hard work. This is commitment requires consistency. But if you play it like, if you play the game big, you're going to dominate on LinkedIn and Facebook where the people are Now, let's talk about the other platforms for a second. The reason they're more difficult and the reason I start at Facebook and LinkedIn is because the other platforms have a unique language and a unique way to interact. For example, if I want to go follow Leslie on Instagram, I search for her. I find and then all of a sudden I follow. Yeeeeh. Is she going to see my stuff? Same with Leanne, Like let's say I go follow Leanne, or I go follow Milton. And I find him on Instagram and I'm like, yes. And I, and I click follow. Does he automatically see my content? You see those platforms are one way streets. They don't automatically connect back to you On LinkedIn If I send a LinkedIn request to Milton and he accepts, now we see each other's stuff. In fact, when Milton shares or tags or comments on my stuff, his community sees my stuff. It's very powerful. But on Instagram, that's not how it works. Same with Twitter. If I go follow you on Twitter, it doesn't mean you're following me back. That makes it harder to build community because you've got have to put out a lot of information. So there's some tricks, right? I'll give you, I'll give you a trick number one on Instagram, it's called the three, two, one. Someone taught me this. It's a genius thing. [Sniffs] And on the three, two, one it's, if you're on Instagram, you go to somebody's page that you want to follow, have follow you. You like three of their posts, by the way, you look scroll through their posts and be like, I like this, this and this comment on two of them that you think are cool. Like not like a rad thumbs up Winky emoji, like no, like a comment that like you have to think about and then send them a DM, a direct message and say, Hey Pamela, was awesome to see you on Instagram. You got so much great stuff. Really excited to follow you. I hope you're having a great day. That's it and then the chance they follow you back is extremely high. But that's talking like now, now, like you're like me make me to real work and I'm like, yeah, if you want to play the game on Instagram. Yeah. Real work, like engaging other humans. [Laughs] So Colleen's asking a good question. So you have to have a personal page in order to create a business page. So there's, there's just rules of Facebook land. So you have to have a personal page to create a business page and they will be separate pages, right? Your personal page is gonna be over here. Your business page pages over here and the business page has tons of different rules. Your business page is almost exactly like an Instagram or a Twitter handle where people have to select to follow it. If they just become friends with you, they don't automatically start seeing all your business page stuff, unless you're like sharing your business page stuff on your personal, but we're not even getting in to the crazy stuff of, of digital influence yet, all i'm telling you to do' in part one, identify and connect on a daily basis, five to 10 people from your past customer base and your referral partner base just connect. And then every single day, curve time, curve time to engage. Now if I don't have time. My pipeline's full there's loans everywhere, fulfillment. Then you don't have time to be successful because successful people make time to do things that drive success. And right now I'm telling you unequivocally, to have digital influence, to have a place in people's head, earn that head spot, the head space, you have to engage with other people. You can't just post about your Yelp reviews. That will not give you digital influence. Okay. Let me give you a little quick summary about where we're going. Part two, /we're gonna talk about what do you say and post. Absolutely. We're going to give you a plan. Part three. We'll talk about when and how should you post. How it's a big deal. People like how, what do you mean how? Like should we go live, do a video, do a, do a text to a journal entry. What do you do? It's a journey, but who and where and who is where we're starting. And this is all you need to take away from today. If you want digital influence, if you want customers to think of you, when they think of a mortgage, you need to build digital influence and to do that, you need to identify and connect for you to build a digital community and you need to engage with it. Talk to people, say, hi, see how they're doing, connect in their personal life as they share it. And then when we get to part two and you start showing up now, with your voice and your message. Oh man. But the I.C.E the identifY, the connect, the engage has gotta be routine. You gotta make that routine. You gotta do it every day, grow every day. And by the way, this is the month September right now. I know you're busy. I don't care. I want you to win in the long term. Now's the time. How many people are you going to add to your digital community in September? By the way, let's just, let's just, let's just call it out. Let's just do it. So one, two, three, four, five weeks. And then I'm gonna come and say five weeks. It's a little less, but let's just say, you got five weeks. How many people are you going to add to digital community? If you're brave enough to put a number in the, in the comment somewhere, put it out in the world, declare it. Just say, I'm going to do this. Let's let's say 10 a day, times 30 days that's 300. Can someone do 300? Can someone do a hundred? Will someone commit to pick a number, put it in the comments. I don't care if you're watching this in the future. So yeah. Read absolutely a hundred, a hundred new people in your community. Absolutely there's a number, commit to something, commit to something. This is the month we're doing it. This is the Dig In part like dig in, commit to something. Leanne, wonderful. 40, 25. Perfect. Leslie, 25, maybe a day, a day. You could do that right now. [Laughs] I appreciate it. Let's put a number out. How many past customers do you have that aren't connected to you digitally. See, here's the thing with social media. You're on it because you're here with me, but you're not playing. I want you to play big. You're just, you're just scrolling. I want you to be in the game. It's like going to a party and standing in the corner. Like, I don't want you to stand in the corner. I want you to be in the middle of the room, dancing. This is the game. Commit to a number of this month and then when we get to week, so this, by the way, if a hundred is your number, this is awesome. Yeah. Good. I got you. Then, then committed to get done this week. Do it , do it this week. Do it at night. Do it in the morning. Do it often. Get it done. Get all the weekends, get done. And then when you jump into Part two, You'll be ready to start engage, a posting. But remember this is a great comment, Pam. is there was a particular day when it's best to engage?. Yes. Actually the answer to this is there are wrong times. There's no real like best time, but there are wrong times. The wrong times, like sending me a friend request at 2:00 AM. I'm going to see that and be like, why are you stalking me at 2:00 AM? Right? Like you feel me? Like, that's the weird time. But like, no, like there's no, anytime you're, you're awake in normal life. And you pause your, your day to leave a comment on somebody's life event. Do you see the power of that and I'm not saying just like a drop a like, Pam. I'm saying like a thoughtful comment about a life event and you come in and you get to just, you just get to be there with that person. Man, that's power. Daniel's going to 125. I love it. This week, Daniel, this week, just knock it out. And then we're ready for part two. But guys, if you can commit to this as a habit, as a best practice, if you can set aside 10, five minutes of your day to go out and connect it to five to 10 people a day, the compound effect is astronomical, you want digital influence? Be part of a digital community. Engage with them. Comment with them, be with the humans where they're at and with that will come unbelievable opportunity when we turn the camera on. Okay? Okay. Thank you. Oh yes. I'd like 25. [Laughs] I love that. Okay. A hundred good, A hundred, good. By the way Colleen, I know you have a hundred past clients for sure that are in your digital community for sure. A thousand percent. So just start. Pull up the CRM, have your phone and just start scrolling and clicking and inviting, inviting, inviting, and send them a little personal note. It's amazing. it's going to blow up. it's time for you to be in the game in social media. That's part one, baby. All right. My friends we're done. You rocked it part two coming next week. Same time, same bat channel 9:30, Tuesdays. We're going to get you in the game. The I.C.E process is still the sidelines. I know there's engaging because you're like commenting on people's stuff but wait till we start putting your stuff in the world. This is a one, two punch. When you play both sides of the street, when you're engaging and you're loving and you're commenting and you're in someone's life digitally, and then you come in with your message, Ooh, baby, the world going to light on fire. You're going to have an unbelievable September as we build digital influence. Thank you for hanging out with me today. I will see you guys on the internet. See you then, see you next week.
Part 2 | WHAT do I say?
OHHHH MAN! Part 2 of the DIG IN | Digital Influence Series is coming at you hot this coming Tuesday. We discussed the WHERE and the WHO to start with last week, this week we are going to dive in the WHAT. WHAT to say to your digital community.
- What's up, everybody. Welcome to another lifetime with Alec. I'm Alec.
Hey it's Tuesday. Hope you guys are feeling good. Ready to rock and roll. If you can you hear me and the microphone's working today, because I've been having tons of random issues. Hit me up man. Let me know that the mic is loud and we got rockin' and we're going for it today. Excited to hang out with you guys. Man, welcome to part two. Part two of our Dig In digital influence series. This is gonna be a blast today! Lynn, thank you! Thank you for hanging out with me today. If you remember quick recap of part one. We're doing a four part series on digital influence called Dig In. And part one, we really talked about the where and the who of our business. Like, where do I need to be digitally and who do I need to be there with? Right. And we really unpack that. If you missed it, `it's live on YouTube still. Woohoo! Melissa, thank you for hanging out. And really here's the gist of part one. Connect to people and and be intentionally engaged. You do those two things, you're building influence, you're building community. Not digital audience but digital community. Now we're getting into the fun stuff. Like the what. What do you say now that you're here on the platform, right? You cannot be my mom hanging out and social stalking. I mean you can. It's awesome. It's a thing, but what can you say to start really building a message, building a brand, building digital influence. Alright, so first things first we gotta hit ups with some facts. So facts, facts, facts. This is the fun stuff. You have to understand this. If you're gonna play in the digital space, otherwise you get defeated mentally because we're in a like culture, right? Like we need to see if our post went viral. We need to have all this stuff going on and that's not reality. Reality is not everybody just pauses and is like, Oh my God, thank the Lord that Alec or so and so is live right now with their message or their video in my feed. They're not, they don't care. Like you're busy. Like I even know this with my content, right? Like just because I'm live right now. You have to understand this too. Does not mean there's thousands of people being like, Holy crap, Holy crap. Get online guys, Alec, he's saying things. It's not the reality, my friends. So the fact number one that you have to understand is 80%, 80% of the people in your digital community are not going to comment or like your stuff. I'm sorry if that's like an ego blow, but it should be freeing because now when you produce content or you put out your message, you should be like, Oh yeah, 80% are not gonna... Here's a great example. Go back and look at some of your original videos. Or if you haven't done any then, you won't know this, but I do this all the time. I go back and look at somebody's video and be like, I got one like. Nobody really engaged my content. Nobody asks questions. And I'm like, you had 312 views. 312 people experienced your content connected into you guys. Like that's incredible. Can you put 312 people in a room? And see how many people that would be you'd be amazed. It would blow your mind. So that's fact number one. 80% don't like or comment. That's okay. They're seeing it. They're seeing you. Let me tie this into a fact. A fact that I learned early in my origination days. Our game was, go see realtors. Remember? It was go out to broker preview and open houses. And by the way, that's still like the game. I still coach that all day long on Realty partnerships go out and be with be with the people you want relationships with. And I used to hear all that. So I go to the networking events and I go to mixers and I go to board meetings and I go to their lunch and learns and I go, I go everywhere I could. Realtors used to say Alec Oh my God, I see you everywhere! And I'm like, that's it. That's the same thing we're doing here. You're putting out content, you're creating connection. And they're seeing you everywhere. Point number two of the facts. Everyone's insecure. I know you're insecure. You don't like how you look, how you sound, how you smell, except there's no smell here. Get over it. I don't know how else to say it. Like everyone else who's viewing your stuff is not like, Oh my God, that person look at them. They're like, they're concerned with their own stuff. Like their own stuff. They're not concerned about your stuff. And yet our own insecurity are holding us back from digital. But here's the thing I talked to loan officers all the time. Do you like to meet face to face with customers and talk to them about their options? And everyone's like, yeah, of course I love meeting face to face with customers. You get to see each other and hang out. COVID makes this hard. And I'm like, you can do the same thing right here. We're doing it. We're doing it right now. We're hanging out. We're hanging out and I'm hanging out with you in the future. And I'm not even, I'm doing something else now. That's the craziness of this video platforms in these communities. Right? Because if you're watching this in the future, hit a hashtag dig in or hashtag bypassed and, and watch I'll get, I get notification. The future that somebody else is like, Oh yeah, Alec. I wanted to see that part two. And they watch it on their time. okay. You got to remember that. Fact number three. Your authentic voice. Even if scared is perfect, do not be scripted. I have bullet points. They're on my screen right here. That's why you keep seeing me look over here. Have a plan. but like just come and hang out and deliver your plan. Your authentic voice is perfect. Even if it's scared. And the last point of the fact is you have all the gear you need. If you have this device or a Android, whatever Android, you have everything you need minus maybe some lighting. And you can see my lighting's all terrible right now because I have this green screen thing coming because I'm doing this big sales rally and just stop it. Still working on it. But it's perfect. It's perfect. You have everything you need. Put your phone up on your face and you're rocking. Now. Now. There is the reality that there are some hacks. okay? So, there are some things you can do to make your message better and clearer. And so, for example, let me share this up on the screen. It's two. Thank you. Thank you. Okay. For example, there's hacks. You wanna know what some of those hacks are? Some of those hacks are actually having great lighting. That's a hack. I know that sounds stupid, but that's how you get better attention from people is you have great lighting. Another hack, audio. Audio. By the way, I've documented all of these for you. All of these for you. If you want these documentations look for the link that says, talk to Al bot, my little robot. Or if you're on Facebook, just type in hashtag bypassed or hashtag dig in. And my little Al bot will talk to you and give you, give you all of the video best practices to set up your own little thing so that your message comes across clearer. We can be honest with each other. If your message is you with a phone shaking talking or you right here, like, hello, like, no, your message is gonna get distorted because you're not playing the game right. And we all understand that, right? So there is some video 101 hacks. Yeah. There's if you're on LinkedIn, that's the link. If you're on YouTube, that's the link. If you're on Facebook, just type in hashtag bypassed, unless I think you're on my personal page. And then somebody has to test that for me on my personal. I don't know if we're working my personal. We'll have to figure that out. But here's the deal. Those things matter, right? Because your message matters. If you show up in a certain way, people are gonna judge you. And if you come across professionally with nice things that people can hear and good light and they can see your face, your message will be received better. Got it. Understand the hacks. Now here is the last part of what you need to understand. There is... If you're worried about what to say, I'm gonna get there in two seconds. Get there in two seconds know exactly what to say. But you need to tap into your why. Okay. You need to tap into your why. There's a reason you're in this business. And if you're concerned about what to say, and we're going to get there, you need to tap into your why. Why are you in the game? If you're up there explaining debt to income ratios without a burning why inside your eye balls? Then I don't care If you're a robot being like, debt to income is very important and you're not tapping into why If you're all in this game for money as a mortgage professional, it's all about you. As a mortgage professional, you lose, you get nothing. I feel like I'm Wonka and the chocolate factory. You lose! Because you can tell! If you're what, if your what do I say? If all you're saying is look at my five star review, look at my fast closing. Look at how cool I am. You lose. You're not doing it right. Why are you in this game? Think about this for a second, right? I'm gonna give you, just tap into me. Just play for a second. Think about the single mother that you just, helped become a first time home buyer. Think about that person. Think about the disabled veteran that gets a VA renovation loan, and can move into a house that's handicap accessible that you made happen. Think about a family that's crippled with credit card debt, and you were able to debt, consolidate them and coach them through a refinance and save them a thousand bucks a month. When they were spending thousands of dollars a month on high interest credit card debt. Think about your why. And then when you show up to talk, let it out. Let it out. And you will be absolutely shocked about what can happen. You see my friends, content, what you say is never the problem. There's a million things to say. And those of you that are panicking right now being like I don't, what are you talking about? It's like, let's just pause for a second and tap into our why and figure out what there is to say. I'll give you my personal example. And then we'll go down to the street level and we'll pull it out. Here's what you say. All right. Things you care about. For me right now, the thing I care about the most is watching local mortgage professionals get bypassed by the big digital companies. It's like watching the mom and pop ACE hardware store people getting run over by Amazon. I'm watching it every day and everyone is saying, Oh no, that's not my, I don't compete against them. And I'm like, you are wrong. You compete against them for influence with your customer base. Even your past customer base, you think you did a loan for them. You think they're your buddies for life, your relationship for life. And I'm here to tell you, you are absolutely wrong and delusional because if you don't maintain a relationship with them, they're gonna go somewhere else. In fact, a lot of them do. When I ask retail professionals, local pros about how often they cultivate their database, how much business comes from it. It's crickets. It's not gonna win in the long run my friends. So, let's talk about what you should say. That's why for me, you can see I'm passion about this stuff. I wake up every day and I breathe fire. Oh , my man, you should be on right now. In fact, Renee, check this out. I'm gonna try to bring you on right now. If you've got time, if you don't have time, if you have time, let me know. I'll bring you in and we can have this dialogue together. If you don't have time, don't worry about it. But dude, this is what I'm talking about right now. Let's go back and say, you're a local pro. Let's say you're in, in loans and Renee, I'm serious. If you wanna jump in and have this conversation, let's do it. Because you speak this language. I say this example all the time. How many of you have lived through the crisis or maybe you weren't in the mortgage space during the credit crisis, but you saw people get financially devastated by loans they shouldn't have gotten. Now, yes, you can argue that they sign the ten oh three, they knew that we were doing fine. But did they have a consultant on the other end being like, let me really talk to you about your choice right now. Let me really help you understand what's happening right now. You gotta dig into your why and understand why you're in this game. For example, let's just talk about content. Let's just do a content. This is by the way, if you're watching this and you wanna play this game, here we go. Are you ready? I coach loan officers on this all the time. They're like, well what content should I have? And I'm like, well, you should have a lot. And let's start here. Let's talk about first time home buyers. How many tips and tricks are there for first time home buyers? How many things about the mortgage process that you know, because you organically have been in this game for 30 years, but they have no clue about. Right. How much down payment, what FICO score do I need? What's the inspection. What's an appraiser. How do I pick a good realtor? What's the actual transaction process gonna be look like? How, how fast can I get my keys? What's a digital mortgage. What's a PIW. Can I get it. Well how do I manage COVID right now, once again, Do appraisers go into houses still? What about down payment assistance? Can I get any of that? Guys, that was like 15 pieces of content in like 17 seconds. There is never a problem with what to say. Do you feel me? How about I go to the veterans, pick a veteran and go, okay. So you're a vet. How do I use my VA benefit? Can I buy another house if I've already used my benefit on this house. Can I really do zero down? What are the closing costs? Do you feel me? How about renovation loans? What are those? How do I get them? How do they work? When did they close? Why don't people like them? How do I get my offer accepted? I can literally sit down with anybody, anybody, any of you any time and come up with 5 million pieces of content to talk about. I mean, think about this. Think about this. There's 52 weeks in a year, 52 weeks in a year. Can you come up with 52 two to three minute videos on the things I'm talking about across what you care about and why you're in this game? The answer is absolutely 1000% yes. Then you take that video. That two, three minute video. You film it. You put it on YouTube in a channel, you build a playlist around the topic. You share that on Monday. On Tuesday, you take the transcription of your video from rev. It costs $2. They give you your words back. You can upload it as captions, and then you can upload it as an article, clean it up a little bit. Because you speak differently than you write. And now you have an article coming out on Tuesday. I was talking to a loan officer. Just randomly, about how to reuse your content. And it's like, well, what if you just started filming these pieces of content? You put them out on a regular cadence and then every month you package them up in a nice, e-newsletter and sent them back to your past customers saying, here's the stuff I talked about last week. I know we close loans together like blah, blah, blah. But here's what's going on in social media. It's great to hang out with you. Can you see the power of this? There is no shortage of what to say, my friends. There never has been. You gotta go back and focus in on the facts and what I talked about at the very beginning. 80% of your people are not going to comment or like your stuff. They're just gonna let it come into their brain. Whether they watch the whole video or watch 30 seconds or just scroll right by. They're gonna be like, there's Alec again. You're doing it with my stuff all the time. Aren't you. So if... and I'm not smart, like if I can do this, you can clearly do this. So what do you say? All the things. All of the things, my friends. All of it. Because your message is so important. And I want you to win. It's like marketing. I mean, think about this because we're gonna talk about win next week. Because now you kinda know what, and I just told you like, well then, so I do it every single day and we're gonna get into that on part three, for sure. But for you, this week, my goal last week, my challenge for those of you was to start going through your book of business and through realtors and picking a number and connecting to those people and inviting them into Facebook, inviting them into LinkedIn and doing like five to 10 a week. And a lot of you guys threw out some numbers. I challenged you. How many are you gonna get this month? This is the month, September, where you're gonna make new habits. You're gonna do new stuff. How many... And I got people like a hundred, 200, 300. I'm like great, 300 new connections in a month, a hundred new connections in a month, 20 a week. New connections build new influence, new opportunity. Now you get to start talking to them and you need to start bringing... okay, so, I mean, I'm not gonna get too much into the win. But I gotta see a little bit of it. Can you repeat your content for the what? Yes, of course you can repeat your content. How many times can you talk about down payment assistance a million times. Do you know why? Because somebody is not gonna be like, holy crap, that one video you did on down payment assistance... You're gonna have to hit them in the face like 700 times. Do you see what happens commercials? How many times does the companies replaying the same commercial? Do you know why they're doing that? Because they understand that you get up and you go to the bathroom or you go get a drink or you're not, you're not gonna sit there and watch their whole commercial. Thank God Geico's on again. You don't do that. But after repetition, you start to build a brand identity and a connection to that thing in charge to decide if you like it or not. That's the game for you. I want you to show up and speak your truth, your wise, and be present in the digital community. Going back to my facts. 80% don't comment and don't like. They're just viewing it, right. You're insecure. So are they, it doesn't matter. You're important, this matters getting your message out matters, or you're not gonna make it in this business. And someone has to tell you, and that sucks, but you got to get it. And your authentic voice, even if scared, some of the best videos with the highest level of engagement are people who say things like this. Hey, it's Alec with loan Depot. This is really uncomfortable for me, but I got to put a video out because this matters to me and you need to hear it. Those videos always have the highest engagement because people come in and going like, whoa, this person's actually like being real and sharing with me. What's going on. You have all the gear you need here it is. Put a light in your face and go. But, but there are some hacks that can make sure your message gets heard more clearly. And if you want those, I've documented them all. It's absolutely free. Just talk to my Al bot or type in hashtag bypassed on Facebook and my little bot will come up and say, " Hey, do you want the tips and tricks?" You say yes. And then I give you exactly the camera angle, the lighting, the gear, the setup. How did it... If your message matters, make sure it can be heard. If your message matters, make sure that it can be heard. But trust me, you have enough with all this stuff right here. Okay. okay. My friends. So, here's your challenge for this week. Your challenge this week and I hope you're continuing it this week, is to every single day, have a commitment to going out and engaging with X number of people and inviting them into your Facebook, inviting them into your personal Facebook, inviting them into your LinkedIn five to 10 to 20 a week. Okay. You're still gonna do that. Here's your what challenge. You're gonna open up a Google Excel drive. In fact, I'm gonna show you mine live right now. I wanna show how sophisticated my thing is. Right. Because you know, my Google Excel drive is so sophisticated. I need you to see this. It's gonna blow your mind. Okay. Where is it? This is how funny this whole thing is, my friends. You do not need to have... this content ideas? You do not need to have. Yeah. Yeah, yeah, yeah. Any type of sophistication. Okay, I'm gonna share my screen. Check this out. This is what I did. This is what I did for my hundred videos in a hundred days. This is what I'm doing in my... Oh, there it is! Oh my gosh! So fancy. Look how fancy that is. Look at that. Okay, I'll make it bigger. Yup. And so check this out. Here was my a hundred videos in a hundred days. Right? I shown this to you before. I did an intro. I had a blank one and that was a thing. I did a DriveTime one. I talked about video is king. Do a brand audit. Rent versus own technology. $10 million challenge. The future is influence. Hard work matters. My bobble head. Retail companies, they need to evolve. I was a receptionist. Influence. It's the long game. Blah, blah, blah, blah, blah, interviews. I just start typing. So here's my challenge. Open up a Google Excel doc and start to put down what topics for yourself. Okay. I want you to type in first time home buyer and start doing what topics they need to do. Down payment, FICO. Can I get a gift? What's about down payment assistance. I want you to do a VA one and put just topics. I want you to do an FHA one. Just topics. A rental, topics. Jumbo loan, topics. Investors, topics. Mine, Pam? Mine? Yeah. You can message me. I'll give you some stuff. But mine is not gonna match what yours needs to be. Because look, my topic right here, which is on haters, is probably not relevant to you trying to get a loan. Maybe, maybe it is. But like, call reluctance. I'm not getting engagement. These are all dialed in for, you can just look at it. These are all dialed in for me to deliver my hundred videos messaging. For you, I want you to see here. Look, look. Yeah. Yeah. I got... Look... Refinance topics. First time home buyers, VA, FHA, rental, investor stories. I want you to put like first time home buyer, about me videos. This is what I want you to do. Just type... Make a thing. First time home buyer. Don't worry about spelling who cares and just start typing in topics. And I wanna see if you can get to 15 topics. You feel me? That's what I want you to do. I'm sorry, not 15. 52. I want you to see if you can get to 52 topics over here. 52 topics. Okay. That's your challenge for week two for what do I say? I want you to get 52. My friends welcome to week two and I hope you continue to go out and connect to other people. Add them in, add them in. 52 topics is your goal this week. I know this is very tactical. I want it to be tactical. I want you to get stuff done. So I want you to put, then we're gonna go... When we go into week three on a win and we're gonna deploy a posting strategy, but this is the game. We're building. All right. Here's the recap. Week one, your job is to identify, connect and engage with 20 to 50... 20 people a week. Let's say 20, but you can do more. If you can. Are you still doing that? Please still do that. Every day wake up and go out and take five more people from your database. Find them on Facebook. Find them on LinkedIn, invite them in, say hi, connect, ask them how they're doing. Second thing for this week's challenge. By the end of the week, I want you to put on 52 topics into a Excel drive that you can talk about that you care about that matter to you. 52. okay. That's one a week, one video a week. Put it in here. And my friends, we'll be ready for week three. Week three of the digital influence series, Dig in, will be about when do I post on how much should I post? All right, we're gonna get there together guys. This is the journey. One week at a time. And this is how you build digital influence in the long game. All right, my friends, I will see you friends on the internets. Send me messages, DM's. I love talking to you guys. I hope you have a wonderful day. Go make that list. 52 topics. I'll see you next week.
Part 3 | WHEN and HOW much should I be posting?
HERE WE GOOO! Part 3 coming at you. We went through the Where, Who, and What in parts 1 + 2. Now we're going to tap into WHEN and HOW much you should post. Your message is important and we are gonna dive into how to get it in front of everyone.
Part 4 | WHY build Digital Influence?
We're closing out this 4 part series with the WHY. WE went through WHERE, WHAT, WHEN and HOW. They WHY is the most important part of this equation. Come join me as we recap the first three parts of the series and hit it home with the importance of WHY.
RECAP | Let's Review all the Parts
FRIENDS! We ended the my 4-part DIG IN - Digital Influence series. I want to hit it home with you all and do a recap of all the parts. This message is too important to me to not drive the point even further. Come join me for the recap edition!