You’ve heard of Maslow’s Hierarchy of Needs. But what about Maslow’s Hierarchy of Loans? As a leader understanding how this concept relates to your day to day choices is a clear separator for those leaders who stand out and those who get left behind. Let’s discuss!

In this edition of the LiveTime with Alec: Leadership Series.

• We all have the best intention with trying to get the best out of our team but we should look at starting at the bottom of the needs list instead of the top.
• When was the last time you cold called your network and got your team a loan?
• How is the hierarchy of needs such a great tool for you as a leader?
• I guarantee if you follow these five necessities, your team will be much better for it.

If you haven’t dove right into digital then you are quite possibly missing the opportunity to help grow your business. Video is a medium that will help your customers build a relationship with who you are before they work with you. Come hang out with me and we’ll chat on how Video should be at your forefront of your everyday strategy.

In this Loan Officer Edition of LiveTime with Alec…

• Let’s get tactical in this edition.
• I give you 6 tips that can help your video content production.
• Video is the one medium that will help you connect with your customer.
• If you aren’t doing these things now, you should.

On to episode 2 of the Local Marketing Segment of the Modern Lending Podcast. Up next we have Bill Gaylord of the Gaylord-Hansen Team to talk about how their local marketing has changed because of COVID, how they pivoted to serve their local community now and how much of an impact it has made for them.

In this Snippet of the Local Marketing segment of the Modern Lending Podcast.

• Local Marketing is such a great tool to create impact for your brand in your local community
• Serving others is a brand of local marketing
• Local Marketing will help you create headspace in your community
• This will help your local community know that you are present and can count on you to help them through their mortgage needs.

I can’t reiterate this enough. Video Matters…mic drop. In leadership, everyone you lead will follow what you do. Video is the new face to face connection in our industry and what better way to get your team to do something new than doing it yourself. Turn on your camera, hit record and join me on the next LiveTime and we’ll explore what this looks like for a leader. 

In this Leadership Series Edition of LiveTime with Alec…

• Video Matters because it is a massive opportunity to connect with your team on a huge scale.
• Practicing video creation will help those you lead understand the importance.
• Our new digital world requires us to be personal without being in the room with people
• You can now use video to connect to people at scale.

Consistency in everything you do will get you to where you want to be. Those little tasks that you perform everyday will eventually add up to something big. Are you the tortoise or the hare? Come join me on the next LiveTime with Alec where we explore what consistency looks like for a loan officer.

In this edition of LiveTime with Alec…

• Consistency was different before everything went digital
• There are ways now that we can still stay consistent without being physically present
• Social media is an asset 
• Consistently showing who you are will build rapport

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